Sunday, December 14, 2008

PC Fair.... what i've learned

Yesterday was the last day standing in for the PC fair exibition..
Angel was successfully applied to the JOB position as a Sales Promoter a company (Private and Confidential)
If u have had followed my blog all the way u knew that "angel" do works alot of Part-time


wHAT I wanted to discuss today is What Angel's Learned from being the Promoter for the PC Fair KLCC..

Angel:
Is kinda different situation when compared to being a Unilevel Promoter (promoting shampoos) or even Stabillo's Promoter (promoting stationary)
Promoting Laptop Bag is way much different that i ever thought ..
but Angel found the way to accomplish all the task.. SAvE by GOD!!

How different it was?

Angel:
The environment, the people, the staff, and even the way of approaching

The Environment;
Working in the shopping complex doesnt seems to be so complicated- WHY? coz' the place is FIXED

working in the PC Fair however, was being very much complicated than Angel ever thought- WHY? coz there were hundreds of BOOTH circulated around the HALL, where peoples were crowding the entire hall..

" Angel does lose her way back her BOOTH "


The People;
I guess this part wasnt really need to explain widely... PC Fair or any other exibition fair peoples were crowding and bush-banging each other all around the entire exibition hall

U can hear people screaming/ shouting out the "Best-Price", just like the "night Market" if u have been into "pasar malam" before... u can imagine the situation was 10th times more than the usual "pasar malam"

Customers were bargain to get the "best-price"
so called - good price, with good quality and of course if the services were good enough .. there u go.. the deal was made..

Marketing--- you can really learned from here...
1) How's customers react to the given price?
2) How's sales promoter reacted back to the annoying/pushing customers?
3) How to approach to the customer when they don't even have the intention to buy?
4) How to make sure that customers have the confidence on "us" and trust what "we" were saying and of course make them BUY?

Angel learned Buyer & Consumer Business. and these 3 days i can really make used of what i'd learned and apply it to the customers... and guess what?

IT's USEFULL and PROVEN that the THEOrY learned was completely CORRECT!!

BCB (Buyer Consumer Business)... Miss.. Angel really seen what she'd learned and really feel the way that marketeer really ops for... for their selling strategies

Angel said;

miss was right.
remembering that she told us in the lecture that;

"as a successful marketeer, you will never compares your product with other product in line with market shares- because customers see your product the sames as to the other- instead as a marketeer, you have to make your product look more attractive that the other product, and show more features and uniqueness where consumer would now attracted and "see" the differences withing the product in line with market share"

this is really what i've seen and what i've used to approaching the customers... clearify what make them attracted to the customer... what feature and uniqueness of the product .... it proven that customers would likely to BUY the product

i even try the "old school of thought" stating that customers would buy the product according to their taste and preferences and of course the method of used was - COMPARING THE PRODUCT WITH OTHER BRAND PRODUCT"

and the result was proven to me that the "old school of thought" was really as what my lecturer said... "Wrong"
cUSTOMERS do not buy as what they taste for ... they BUY when they sees the trend of buying and uniquness which other brand/ product do not offer


The Staff;
Being the promoter for the super/hyper market, u cant really interact with other promoter (supermarket rules and regulation- mind you own business)

however, being a PC fair promoter... you can chat as much as you like--provided your sales was god as well... those staff were really so helpful and their personalitites were really great.

The world is so big, people were borned with different personalities, different background environment and have all different style of living..

Angel met a guy (so-called SUPErVISOR)
He was from a Broken family- Angel guess he was (since he stated his background story)
He isn't tall nor handsome but he is a man which have a high determination..
Well, maybe he grew from a "poor" family that he really appreciate whatever he has and he sees money so importantly that some of us might not

Angel depended much on Family (coz' she is so good to be borned in a "Good" & "Moderate Family"
and i guess that most people who are borned in this type of family or even better would not be bothering much about "money"

seriously Angel wasn't really so dependent much and careless about "money" as Angel have the Sponsorship (M&F loan) haha

well, it really make Angel felt that she is so lucky and have the best of what she have had
Should appreciate what she have!!

The Way of Approaching
Very much different, in the supermarket, price is Fixed (no bargaining)... and aiming to approach those who has not bought the product before

PC Fair... price was volatile and not stable.. it all depends on the Sales Person whether he/she would wanto give more discount!

WOW isn't that incredible... no wonder it does look like "pasar malam" where peole were bargaining all the way for the best price they can get

Approaching techniques were totally different,

Angel;
we have to approach all different types of people who have werid defination about themself, whether from rich family or from moderate or even poor family

Peoples thought is hard to determine; but peoples perceptions is vary for the way they act.. so approaching people who were "big-talk" is kinda like nothing coz' they were those who come in for Window-Shopping

approaching those who were Likely to buy.. we have to talk more
and the best of all was to approach people who already have the intention to buy

Marketing said:
most people in the market is categories as the Behavioural Buyer (or who have either Share Loyalty or Tenure Loyalty)

is true

those who have had used the Brand (e.g. Swiss product) would come back and buy the product as they have had know the product quality and what is their product offering..

if those who have bought and felt less subscirbe to the product, once mentioned the brand, they would turn over..

it Proven!!!

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so working in a different environment, Angel really have had many experienced and look at things differently

part-time job is where you can able to find out How big the world are and What was Hidden behind

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this Was Angel learned for the past 3days..

any comments feel free to write down

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